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réclamations-1https://2100380.fs1.hubspotusercontent-na1.net/hubfs/2100380/Sales%20process.svgSales processSales processhttps://2100380.fs1.hubspotusercontent-na1.net/hubfs/2100380/hubspot%20(1).svghubspot (1)hubspot (1)https://2100380.fs1.hubspotusercontent-na1.net/hubfs/2100380/11%20-%20Site%20internet/logo-mmio-white.pnglogo-mmio-whitelogo-mmio-whitehttps://2100380.fs1.hubspotusercontent-na1.net/hubfs/2100380/11%20-%20Site%20internet/M%C3%A9ga-menu/Hubspot/Audit%20de%20compte-1.svgAudit de compte-1Audit de compte-1https://2100380.fs1.hubspotusercontent-na1.net/hubfs/2100380/1%20-%20Photos%20Blog/attribution-google-analytics-modeles.pngattribution-google-analytics-modelesattribution-google-analytics-modeleshttps://2100380.fs1.hubspotusercontent-na1.net/hubfs/2100380/11%20-%20Site%20internet/M%C3%A9ga-menu/Solutions%20VF/Formation%20techniques%20de%20vente.svgFormation techniques de venteFormation techniques de ventehttps://2100380.fs1.hubspotusercontent-na1.net/hubfs/2100380/11%20-%20Site%20internet/M%C3%A9ga-menu/Solutions%20VF/D%C3%A9ploiement%20CRM.svgDéploiement CRMDéploiement CRMhttps://2100380.fs1.hubspotusercontent-na1.net/hubfs/2100380/11%20-%20Site%20internet/M%C3%A9ga-menu/Solutions%20VF/T%C3%A9l%C3%A9phonie%20VOIP.svgTéléphonie VOIPTéléphonie VOIPhttps://2100380.fs1.hubspotusercontent-na1.net/hubfs/2100380/11%20-%20Site%20internet/M%C3%A9ga-menu/Ressources/Etude%20de%20cas%20(2).svgEtude de cas (2)Etude de cas (2)2025-03-04https://www.marketing-management.io/blog/marketing-de-contenu-reunionhttps://2100380.fs1.hubspotusercontent-na1.net/hubfs/2100380/Christophe_Surfe_horizontal.mov/medium.jpgConnecter un contact LinkedIn à son CRM avec SurfeChristophe_Surfe_horizontalhttps://2100380.fs1.hubspotusercontent-na1.net/hubfs/2100380/Christophe_Surfe_horizontal.mov67nonohttps://2100380.fs1.hubspotusercontent-na1.net/hubfs/2100380/les-meilleures-methodes-de-vente-du-saas-appliquees-aux-concessions.mp4/medium.jpgLes meilleures méthodes de vente du SaaS appliquées aux concessionsDans cet épisode captivant des Héros de la vente, Alexandre accueille Thierry Calderon, expert en vente automobile et fondateur de l'agence MMIO. Ensemble, ils explorent le monde dynamique de la vente automobile, en mettant l'accent sur les défis et les opportunités pour les concessionnaires. **Thèmes abordés :** - **Transformations du secteur automobile** : Thierry partage son expérience en travaillant avec des concessions multimarques et multisites, révélant comment le marché évolue face aux nouvelles attentes des consommateurs. - **Stratégies de génération de leads** : Découvrez comment les concessions peuvent diversifier leurs canaux d'acquisition et améliorer le traitement des leads, tout en évitant les silos organisationnels. - **Centralisation des données** : Un audit des méthodes d'acquisition est essentiel pour identifier les lacunes et mettre en place des processus efficaces qui facilitent le suivi des leads. - **Rôle du marketing et de la technologie** : L'utilisation d'outils modernes pour la gestion des leads permet d'optimiser les performances des équipes de vente. **Points clés à retenir :** - L'importance d'adopter des méthodes éprouvées du secteur du SaaS dans la vente automobile. - Comment une centralisation des données et une gestion stratégique des leads peuvent transformer les performances commerciales. - Des conseils pratiques pour évaluer le retour sur investissement des actions marketing et ajuster les stratégies en conséquence. Rejoignez-nous pour plonger dans les insights précieux que Thierry partage sur la vente automobile et les meilleures pratiques pour stimuler la croissance dans ce secteur en mutation.https://2100380.fs1.hubspotusercontent-na1.net/hubfs/2100380/les-meilleures-methodes-de-vente-du-saas-appliquees-aux-concessions.mp43328nonoCentralisationDesDonnéesMarketingAutomobileMéthodesDeVenteTransformationAutomobileGénérationDeLeadshttps://2100380.fs1.hubspotusercontent-na1.net/hubfs/2100380/Podcast%20H%C3%A9ros%20de%20la%20Vente%20-%202026/Gestion%20des%20prospects_%20le%20levier%20business%20que%20vous%20n%C3%A9gligez.mp4/medium.jpgGestion des prospects_ le levier business que vous négligezGestion des prospects_ le levier business que vous 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